Offer your customers more security and let your webshop grow!
You have beautiful products, a nice webshop and a reasonable turnover but the growth of your business is stagnant or does not show the figures you dream. Everything in your business and web shop seems optimal but you'd like to do more to convince new customers and encourage them to buy.
Online ordering has become routine for many buyers since corona. Standing out among all the other suppliers on the internet remains important. Apart from a good product and matching service, buyers also want security. How many stories are circulating about webshop failures where the customer never orders from the same supplier again and scares other buyers off with a bad review. A nightmare for any webshop owner. Buying is about trust; the buyer has confidence in your company, your service and services. He can order that product anywhere on the Internet. It's about you giving them the confidence in advance that an order is in good hands with you. That means, of course, the delivery of a sound product, but also that the customer has complete confidence in the correct handling of the order. And if something unexpected does go wrong, then the customer is sure to get his money back or have a new product delivered quickly.
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How can you increase trust in your business?
There are two things that make your webshop more attractive and reliable for new customers:
- Real reviews
- Hallmark with buyer protection for your online consumer
Maybe you're thinking, "Yes, logical, but how do I control these two things? And what is a good seal of approval?" Your first question has an answer, and the second question is pretty easy to answer too.
Trusted Shops is a powerful trustmark that is known to online consumers throughout Europe - in 13 countries. This service provider is also well-known among webshops; more than 40,000 webshops have joined this trustmark. It's all about trust and security. Trusted Shops offers consumers 100% security when they order from affiliated online stores. The trustmark gives confidence and lowers the threshold to order. Especially the buyer protection is a steering tool for webshops to give orders a big boost. Trusted Shops compensates consumers up to an amount of € 20,000. Maximum security: I order, but I don't run any risk of buying a pig in a poke or never getting my money back in case of problems.
Why are the services of Trusted Shops interesting?
- You offer your customers more security through good, independent reviews
- You can count on a lower bounce ratio on desktop and mobile versions thanks to Trust Badge
- You get more visitors to your webshop with a better score in Google (average 12% increase in visitors)
- You create more conversions with a well-known trustmark and the associated buyer protection (average 7 to 22% increase in conversions)
- Thanks to Buyer Protection - up to € 20,000 - customers use cheaper payment methods (IDeal)
Maybe we should explain something about reviews. Remember that negative reviews are rare. You as an entrepreneur can do a lot to prevent negative reviews: good products and fast delivery times for example. But also: if you only have positive reviews, it makes your company or products more unreliable. And that damages your reputation. Less positive reviews give you insight into what could be better, and how you can advise your customers even better. This in turn reduces the chance of negative reviews.
Of course, all reviews result in better visibility in Google, after a certain threshold has been reached. The sending of the reviews is completely automatic, it means that you don't have to do anything yourself.
It's also possible to send out the reviews.
How the review looks like is also very decisive for a positive outcome. Make the threshold as low as possible: three criteria are sufficient. Ask your customer for a review about the product, delivery and service. It has been proven that you get more reviews with this type of review system than with any other system. However, review requests remain customizable to your desired look.
Reliability, customer friendliness = safe shopping
There are several providers of quality marks that lead to greater customer confidence. After all, reliability is a sought-after quality that leads to higher order amounts. The Trusted Shops Seal of Approval stands for safe online shopping throughout Europe. Affiliated online shops must comply with the applicable regulations and the consumer is given maximum protection. The trust that a trustmark gives, delivers better results. Customer friendliness is reflected in reviews. Almost 80% of online customers are influenced by these reviews.
now in better results for your webshop with Trusted Shops. Use a strong marketing tool in the form of reviews. Improve SEO rankings, get more clicks in Google and get your stars seen in Google.
Newly curious?
Would you like to know more about how to provide your webshop with a 'safe' trustmark and how to show your customers the reliability of your webshop? Please fill out the contact form and we will contact you as soon as possible for an informal talk.
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