Retargeting through OpenCart AdWords Marketing
One of the advantages of this is that we are able to reach visitors again through retargeting. Take the following example for this.
When someone searches via Google for a search term on which you advertise as a online store, for example 'buy Rolex watch', and clicks on the ad, the code immediately starts tracking and analyzing the visitor.
In addition to creating a profile of the visitor type, it is also measured how long the visitor spends on certain pages, how many pages the visitor visits and which pages receive the most attention.
On the basis of this information, a value can be attached to the type of visitor. And when it is measured that the visitor has placed products in the shopping cart or even has been taken to the checkout process, this value goes up.
Where the real power of OpenCart AdWords marketing continues is what will happen to this visitor.
Previously, a visitor to a web shop that did not pay for a product could for whatever reason be considered lost. With the arrival of OpenCart AdWords marketing, this is a thing of the past.
Cookies can be placed in a target group through cookies and retargeting. Then OpenCart AdWords Marketing can be specifically advertised on this group. For example, by reminding them that there are still products in the shopping cart. Another, much used, way to get back offs is to show special actions on this group. For example, a discount code or volume discount.
This allows you to get much more out of your visitors with OpenCart AdWords Marketing. And every cent you spend on AdWords really goes to attracting and analyzing visitors.