01 / Google Ads
Search campaigns built around buying intent
A useful campaign starts with the products you want to sell and the searches that matter to your business. We review your audience, markets, margins and landing pages before deciding where advertising spend should go. Keyword research helps separate relevant demand from searches unlikely to lead to a suitable customer.
- ✓Search terms and campaign structure
- ✓Relevant product and category landing pages
- ✓Budget priorities and campaign objectives
02 / Google Ads
Reconnect with interested visitors
Remarketing means following up with people who have already shown interest in your store. We discuss suitable audiences and messaging, the available data and consent requirements. A returning visitor may need a clearer offer, reassurance or a more relevant product page rather than another generic advertisement.
- ✓Audience suitability and consent
- ✓Messages for different stages of the buying journey
- ✓Campaign and landing page consistency
03 / Google Ads
Connect campaign decisions with your OpenCart store
Clicks alone do not describe business value. We review the measurement setup and the route from the ad to the checkout, then use the available results to guide refinements. Search insights can also inform product content and future store improvements. The agreed scope distinguishes setup, ongoing management and advertising spend.
- ✓Conversion measurement and available data
- ✓Review of search terms and campaign results
- ✓Clear scope for setup and ongoing work
OpenCart Gold Partner