01 / Facebook marketing
Reach an audience with a relevant message
Facebook campaigns need relevant audiences and ongoing refinement. We start with your products, audience and offer, then discuss how campaign messages and destination pages can work together. The aim is to make your store relevant to the people you want to reach rather than chase traffic without a clear purpose.
- ✓Audience and offer planning
- ✓Campaign messages and product destinations
- ✓A defined objective and budget
02 / Facebook marketing
Give interested visitors a considered next step
Remarketing can give interested visitors another useful opportunity to explore your offer. We review whether returning audiences are suitable for your store, what data is available and what consent is required. Messages should reflect the interest a person has already shown and provide a useful reason to return.
- ✓Audience availability and permissions
- ✓Messages for returning visitors
- ✓Product page and checkout continuity
03 / Facebook marketing
Use campaign feedback to improve the journey
We review the available campaign and store data to understand which audiences and messages deserve further attention. A campaign may reveal that the product page needs clearer information or that mobile checkout deserves work. We discuss the boundaries between campaign management and development before changes begin.
- ✓Creative and audience review
- ✓Measurement requirements
- ✓OpenCart improvements agreed separately