01 / Instagram marketing
Build the campaign around your products
Instagram is a visual route into your store. Images and video can introduce products to audiences discovering your brand. We translate that into a practical brief: the products to feature, the story or benefit to communicate and the next step you want a visitor to take.
- ✓Product and audience selection
- ✓Image and video requirements
- ✓A clear destination and call to action
02 / Instagram marketing
Creative that fits the placement
Different placements need different compositions. We review how your images, messages and calls to action work together, with particular attention to the journey on a phone. The available placements and account setup are checked when the campaign scope is agreed.
- ✓Placement and creative suitability
- ✓Readable product messages on mobile
- ✓Consistency between creative and landing page
03 / Instagram marketing
Connect Instagram with the wider campaign plan
Facebook and Instagram can form a coordinated campaign plan, with learning from creative tests. We clarify account access, consent and measurement requirements. Feedback should help refine the next campaign and the store experience, with spend and ongoing work agreed in advance.
- ✓Coordination with Facebook campaigns
- ✓Creative testing and available results
- ✓Account access, measurement and scope