Drill new target groups with OpenCart Instagram Marketing
One of the opportunities that OpenCart Instagram marketing has to offer is that new doors open that have been closed with traditional (er) online marketing channels.
The first door that opens is new target groups. Many target groups that can be found on Instagram are harder to reach (or even not) via Facebook and Google.
Take for example the target group between 18 and 25 years. Until a few years ago this was a very active target group on Facebook and before that Hyves. However, there has been a shift with the growth of Snapchat and Instagram. Meanwhile, this target group only shows a high level of interaction via Instagram.
And that is the main reason for doing OpenCart Instagram marketing. The interaction of users via Instagram is particularly interesting for various industries.
Whether it is with a video or image, the chance that an Instagram visitor clicks through is higher than with many other channels. And the interaction on the relevant page is also richer on average.